Leap Motion brand refresh

Creative direction, art direction, design

Brand and visual identity development. After successfully launching our product, I led the effort to align the brand,  develop guidelines, push the design language forward, and evolve the brand framework. After an audit revealed 12 shades of green leveraged across the website, we understood the severity of the problems. Part of the solution included selecting a strong and flexible palette, new directions in hero imagery, typography, layouts, patterns, iconography, and more.

Leap Motion promotional videos

Creative direction, art direction

Set of holiday promotional commercials. We developed four television commercials to help drive broader awareness and interest in the Leap Motion controller ahead of the holiday season. I helped select the agency, developed the creative brief, selected talent, developed scripts, and participated in the shoot to ensure the film crew represented the product appropriately and captured engaging stories. These videos drove major brand engagement and over 80,000-holiday unit sales.

Leap Motion visual library

Creative direction, art direction, design

Collection of visual assets supporting the Leap Motion brand. We held several photoshoots to create visuals to portray the product and support brand development and marketing efforts. My creative team leveraged the assets across all Leap Motion surfaces, print, digital, advertising, web, event, and more. With product photography, we were careful to capture all gestures, both released and in development, with a diverse set of models spanning gender, ethnicities, and age groups.

Leap Motion press kit

Creative direction, art direction, design

Product launch press kit announcing the Leap Motion controller. Our communications team sent the kit to over 200 media outlets across the globe to inform the press and create interest in the product launch. It was a successful asset, resulting in massive tech media coverage and major public fascination with the product launch, driving over 220,000 unit pre-orders. My team pulled together photos, product renderings, infographics, and product screenshots to help tell the Leap Motion story.