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work: 2009 – 2012

logo_visa
PROJECT
Visa intranet visual support
ROLE
Art direction, design, illustration
NOTES
Creative assets for the Visa Insite employee intranet site. I created an array of visual elements promoting a variety of employee engagement programs. These comprised static, animated, and interactive digital display banners, emails, iconography, web designs, and more. Programmatic promotion included the Olympic Games, FIFA World Cup, and other high-profile, key initiatives. Our efforts resulted in a significant increase in employee engagement over time.


PROJECT
Visa Real Time Messaging
ROLE
Creative direction, art direction, agency management, design
NOTES
Visa customer loyalty promotional program. We developed a program in which retail partners could deploy instant, location-based offers triggered by retail card usage. I led my team to develop several templates that could easily adopt the brand and visual identity of the retail partner joining the program. We exceeded our goals, signing more than 80% of the partners we selected for the plan, driving an increase in customer loyalty for both Visa and participating partners.

RTM_Caesars
RTM_Hilton
RTM_United
RTM_Guess
RTM_MGM
RTM_Gap