work: 2018 – 2019
PROJECT
Identity and branding
ROLE
Creative direction, art direction, design
NOTES
A variety of branding, visual language, and identity systems for Facebook products, teams, and organizations. We partnered with a diverse set of groups to help define, represent, and articulate their contributions, areas of focus, and why they mattered, and how to engage with them. Projects averaged 3 weeks from kickoff to final asset delivery.
CENTRAL PRODUCTS
PROTON
STUDIO X
EDU CONNECT
PROJECT
Events
ROLE
Creative direction, art direction, design
NOTES
Development and promotion of global Facebook events. These events were hosted to ensure appropriate focus and attention was driven to key initiatives. We operated as a turn-key solution, delivering key creative support, including theme development, branding, promotion, swag, presentation templates, content strategy, and video production. We often partnered with executives as key stakeholders and even sponsors. Project turnaround was typically 3-4 weeks from kickoff to asset delivery.
ADS DELIVERY – INNOVATE WITH HEART
ADS DESIGN – STRONGER TOGETHER
EMERGING MARKETS – UNLOCKED
PROJECT
Posters and installations
ROLE
Creative direction, art direction, design
NOTES
A series of posters and installations displayed throughout global Facebook campuses. We developed posters and installations in partnership with key teams to help guide and focus the work, promote events and activities, and drive awareness.
THE LOOP
ADS ALL HANDS + VERTICALS
ABP CONNECTS
ADS DESIGN + SPOTLIGHT
FACE REC
PAGES ARE PEOPLE TOO