Meta Privacy Creative

Creative Direction, Art Direction

A collection of visual assets our agency delivered under my direction and support, and leveraging the Meta Company Brand illustration style. Our work was shipped across multiple products, including Facebook, Instagram, Messenger, the Meta Privacy Policy, Privacy Center, and other interstitials and consents. For static illustrations, this process included conceptual development, sketch rounds, color rounds, and executive stakeholder reviews leading to refinement between each round. For the animated videos, the process was similar to static images, but included a series of storyboards. This is a sample of over 60 assets produced.